It was my first time visiting this facility for the CQC renewal course.
I obviously had access to the meeting room on the ground floor, and I must say it is spacious, well-equipped, and comfortable.
On the ground floor, there is a small room with a coffee machine and a water dispenser, so light refreshments are available during breaks.
As with any proper facility, there is a caretaker, the premises are served by parking spaces — unfortunately paid — and for those coming from Modena, it is also reachable on foot or by bike.
Copywriting in tourism: how to be convincing and describe itineraries
Target audience:
The course is aimed at employees of companies affiliated with the Emilia-Romagna Tourism Bilateral Entity (EBURT).
Description:
The internet, social networks, and the explosion of new media have profoundly transformed the language of communication and the tools for tourism promotion. Today, to attract and retain travelers, offering good service is not enough: it is necessary to tell it in an authentic, effective, and engaging way.
The course aims to provide tourism operators with practical copywriting skills to improve online communication and enhance the identity and offerings of their structure or territory.
Through a workshop approach filled with concrete examples, participants will learn to write convincing texts capable of evoking emotions in the reader and generating attention and trust, especially in promoting itineraries and tourist experiences.
Program:
Every hotel is a brand: what is happening in the market?
What does a customer expect from a tourism brand today?
Identify and grasp your distinctive features
Define your DNA, unique and unrepeatable
Outline your territory of identity and communication
The importance of producing content: aggregating intentions, telling visions
Understand your strengths and invest strategically in them
How and with what tools to communicate effectively to the market
Transform every contact with the customer into a communication opportunity
Practical examples of effective copywriting in tourism
